Last Updated: July 16th, 2026

At Amplife®, privacy is a fundamental human right. It is also one of our core values. We are committed to protecting your privacy, and we support a policy of openness about how we collect, use and disclose your Personal Information.

"We," "us," or "our" refers to AMPLIFE LLC ("Amplife®"). "You" or "your" refers to the Official Representative of a Cause, and/or the customer participating or seeking to participate in the Amplife® Love Program (the "Program").

This Privacy Policy covers the Personal Information we handle in connection with the Amplife® Love Program, including the Cause Portal, the website at love.amplife.co, and the Cause pages, Cause selection, and Program features on amplife.co (together, for purposes of this Policy, the "Website"), and the related services we provide (the "Services"). Purchases you make on amplife.co are covered by the Amplife® Privacy Policy; this Policy covers the Program-specific information described here, such as Cause selections and Donation attribution. Health-related information is additionally covered by the Amplife® Consumer Health Data Privacy Notice. Where those documents and this Policy overlap, the document specific to the activity applies.

By using our Services or Website, you consent to the collection, use and disclosure of your Personal Information (as defined below) in accordance with the following terms and conditions, which are hereby incorporated into and form a part of the Amplife® Love Participation Agreement. Where the law requires a separate consent, for example, for disability or health-related information, we ask for that consent separately, at the point of collection, and your general use of the Website is not treated as that consent.

This Privacy Policy also explains how you can contact us if you have a question about, want to make a change to, or want to delete any Personal Information we may be holding about you. We strongly recommend that you take the time to read this Privacy Policy and retain it for future reference.

Third-party websites may have additional privacy policies or statements which govern their practices in collecting, storing, using and disclosing your Personal Information. Please read those additional privacy policies or statements carefully.

What is Personal Information

For the purpose of this Privacy Policy, "Personal Information" means any data that relates to an identified or identifiable individual or that is linked or linkable to them by Amplife®, no matter where the individual lives. This means that data that directly identifies you, such as your name, is Personal Information, and also data that does not directly identify you but that can reasonably be used to identify you, such as your device identifiers, is Personal Information. Aggregated data is considered non-personal data for the purposes of this Privacy Policy.

"Sensitive Personal Information" means Personal Information that reveals a Social Security number, tax identification number (EIN), financial account information, information about a disability or health condition, or other categories defined as sensitive under applicable law, including the California Privacy Rights Act (CPRA). Some disability and health information is also "consumer health data" under state health-privacy laws such as Washington's My Health My Data Act.

What Personal Information We Collect

We strive to collect only the personal data that we need. The Personal Information we may collect in the course of you accessing or using the Website or the Services may include, but is not limited to, the following:

1. Contact information (such as first and last name, address, zip code, email address, telephone number, professional title, company name, and legal entity type);

2. Application information you submit through our application form, which is collected for us by our customer relationship management (CRM) and forms service provider. This includes the information the form requests and, only if an individual chooses to share it, information about a disability or health condition. Consent to our collection and use of disability or health information is requested through its own separate, unticked checkbox, apart from any other terms;

3. Cause stories and other content and likeness information: photographs, video, audio, stories, and social media content that you provide to us, that you display on your Cause Page, or that we capture with consent at events;

4. Event, appearance, and consent records: when we capture photos, video, or audio at events or programs, we collect and retain each participant's signed consent or recorded decline (including verified parent or guardian consent for minors) and the associated media. We use these records only to honor each person's consent choice and as described in the applicable Participation Agreement. We do not seek access to protected health information or education records;

5. Social media profile information (such as username and other profile data);

6. Financial and payout information (such as bank account number, routing number, and online payment account identifiers) for the purpose of disbursing Donations to your Cause;

7. Tax identification information (such as IRS Form W-9 data, including Social Security number or Employer Identification Number) collected solely for the purpose of issuing required tax documentation and complying with IRS reporting obligations;

8. Customer Cause selections and purchase-to-Cause attribution: the Cause a customer selects and the purchase attribution needed to calculate and route Donations. We use this information solely to calculate and route Donations, and we never publicly tie a Donation to any individual customer;

9. Demographic information (such as age and occupation) and information about individual preferences; and

10. Personal information you transmit to us or authorize us to obtain from you or a third party in connection with the Services ("Customer Data").

Information you give us: We receive and store any information you enter on our Website or give us in any other way. You are not required to provide Personal Information. However, if you choose not to do so, in many cases we will not be able to provide you with Services or respond to requests you may have. You provide most of this information when you create a Cause Account and update your account, including in your application and in any communications with us.

Automatic information: We receive and store certain types of information whenever you interact with us. For example, like many websites, we use "cookies" and we obtain certain types of information when your web browser accesses our Website and other content served by or on behalf of the Website. We may also receive or store information about your mobile device, including a unique identifier for your device, and the general area (such as city or region) inferred from your IP address. We do not collect precise geolocation. Examples of the information we collect and analyze include:

• the Internet protocol (IP) address used to connect your computer to the Internet;

• email address used to sign in;

• computer and connection information such as browser type, version, operating system, and platform;

• the full Uniform Resource Locators (URL) clickstream to, through and from our Website (including date and time);

• cookie identifiers.

We may also use browser data such as cookies or similar data on certain parts of our Website for fraud prevention and other purposes. During some visits we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, and page interaction information.

Email communications: To help us make emails more useful, we often receive confirmation when you open email from us if your computer supports such capabilities. If you do not want to receive email from us, please adjust your Communication Preferences or contact us.

Information from other sources: The categories of sources from which we collect Personal Information are: you directly; social platforms you authorize us to access; our service providers (such as our CRM, payment processors, and our affiliate and donation tracking provider); publicly available sources, such as your Cause's website and public social media profiles; and events and programs you take part in with us.

Sensitive Personal Information

Because the Program serves the disabled community, information that you or the individuals connected with your Cause choose to share about a disability or health condition, including in your application and in the stories and content featured on your Cause Page, is Sensitive Personal Information when it relates to an identified or identifiable individual, and some of it is consumer health data under state health-privacy laws. We collect it with consent, and we use it only to determine Program eligibility, to create and display your Cause Page, and, where consented as described in the Participation Agreement, to feature your Cause in Program marketing. Individuals appearing in event media give their own consent (or a parent or guardian's, for minors) as described in the Participation Agreement. We never use disability or health information for advertising, and we do not sell it or share it.

We also collect tax identification and financial account information (including Social Security numbers and EINs submitted via IRS Form W-9) solely to process Donation disbursements and to fulfill IRS reporting obligations.

For customers: your choice of Cause and your purchase-to-Cause attribution are used solely to calculate and route Donations. We do not use them for advertising or profiling, we never publicly tie a Donation to you, and individual Donation amounts are private by default.

We do not collect biometric information, and we do not process photographs, video, or audio to extract biometric identifiers (such as face geometry or voiceprints). We do not collect precise geolocation.

Meeting and call recordings. With your consent, we may record and transcribe video or phone meetings and calls with you to create notes and summaries. We tell you before recording, and you may decline.

If you are a California resident, you have the right to request that we limit the use and disclosure of your Sensitive Personal Information to the purposes described in this section. You can also change your mind at any time: go to the "How Deletion and Consent Withdrawal Work" section below. Our Consumer Health Data Privacy Notice provides additional detail about how we handle consumer health data and the rights that attach to it.

How We Use Your Personal Information

We use your Personal Information to:

1. Determine your Cause's eligibility for, and administer, your Cause Account and the Amplife® Love Program;

2. Create and display your Cause Page and, with consent, feature your Cause in Program marketing as described in the Participation Agreement;

3. Process and disburse Donations to your Cause, including remitting Donation amounts through the Amplife® Foundation as described below;

4. Calculate and route Donations using customer Cause selections and purchase-to-Cause attribution;

5. Issue required tax documentation (IRS Form 1099 and related documents);

6. Honor consent choices, including consents and declines recorded at events;

7. Provide you with personalized Services and a personalized experience on our Website;

8. Research, develop, manage, protect and improve those Services and the Website;

9. Communicate with you about the Program, your account, and updates to this Policy or the Participation Agreement; and

10. Comply with applicable law and legal process.

Individual Donation amounts are private by default. We will not publicly disclose the specific Donation amount provided to an individual Cause without that Cause's prior written permission. We may disclose aggregate or collective Donation amounts across Causes (for example, total Donations generated by the Amplife® Love Program) and may state the general Program donation rate as part of our own program and point-of-sale disclosures, but we will never publicly tie a Donation amount to any individual customer.

We access, store and use Personal Information and Customer Data to provide the Services and as otherwise described in this Policy. We do not review, share, distribute, sell or reference any Personal Information or Customer Data except as described in this Policy, as provided for in the terms of use for our Website and Services, or as may be required by law.

We do not sell your Personal Information, including as "sale" is defined under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) or Nevada privacy law, and we do not "share" your Personal Information for cross-context behavioral advertising as that term is defined under California law. If you make a purchase through an Amplife® shop hosted on a social platform, that platform, not Amplife®, collects your purchase information as the point of sale under its own privacy policy.

How We Share Your Personal Information

You expressly consent to the sharing of your Personal Information as described in this policy.

We do not sell, license, trade or rent any Personal Information or Customer Data collected from our Services to or with third parties for their own marketing purposes.

We may share your Personal Information with:

1. Service providers ("Partner Companies"): companies that perform services for us, such as website hosting, database management, payment processing, customer relationship management and application forms, email delivery, and analytics. Partner Companies will have access to your Personal Information only to perform these services on our behalf, are obligated not to disclose it to any other party or use it for any other purpose, and are required to protect Personal Information and to comply with the general privacy principles described in this Privacy Policy.

2. Affiliate and donation tracking provider: our affiliate and donation tracking service provider receives only your Cause's contact name, email address, referral code, and payout details, together with the order activity needed to attribute Qualifying Purchases to your Cause and calculate Donations. It does not receive your application, Cause stories, or any disability or health information.

3. Amplife® Foundation: we share Cause identity, Donation, payout, and related tax information with the Amplife® Foundation, the 501(c)(3) nonprofit organization through which Donations are processed and distributed to Causes. The Foundation is an intended third-party beneficiary of the Program, it is not a party to the Participation Agreement or to any agreement with you, and it is required to protect Personal Information consistent with this Privacy Policy.

4. Vendors (Amplife® Love Lists): if your Cause participates in Amplife® Love Lists, we share your List Address with any Vendor that offers a List item a customer elects to purchase and send to your List Address, as described in the Participation Agreement.

5. Affiliated Businesses: We work closely with affiliated businesses. In some cases, these businesses operate stores on or sell offerings through amplife.co. They are required to protect Personal Information collected by them on our behalf or disclosed to them by us, and to comply with the general privacy principles described in this Privacy Policy. The Amplife® Foundation is not an Affiliated Business; its role is described above.

We may share your W-9 information with payment processors and financial institutions as necessary to process Donation disbursements.

Regardless of any choices you make regarding your Personal Information, we may disclose Personal Information if we believe in good faith that such disclosure is necessary to:

1. comply with relevant laws or to respond to subpoenas or warrants served on us;

2. protect or defend our rights or property or those of users of our Service; or

3. protect the safety of the public or any person, or to prevent or stop any activity we may consider to be, or to pose a risk of being, illegal, unethical or legally actionable.

Although we currently do not have a parent company, any subsidiaries, joint ventures, or other companies under common control, we may in the future. We may share some or all of your Personal Information with these related entities, in which case we will require them to honor this Privacy Policy. If another company acquires our company or our assets, that company will possess the Personal Information collected by it and us and will assume the rights and obligations regarding your Personal Information as described in this Privacy Policy.

We also reserve the right to disclose and/or transfer Personal Information to a third party in the event of a proposed or actual purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal, transfer, conveyance or financing of all or any portion of Amplife® or of any of the business or assets or shares of Amplife® or a division thereof.

Your Privacy Rights

All Users

You have the right to request access to or correction of the Personal Information we hold about you by contacting us. You may also withdraw your consent to our use of your Personal Information at any time, on a going-forward basis, as described in "How Deletion and Consent Withdrawal Work" below.

California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights:

1. Right to Know: You may request disclosure of the categories and specific pieces of Personal Information we have collected about you, the categories of sources from which it was collected, the business purpose for collecting it, and the categories of third parties with whom we share it.

2. Right to Delete: You may request that we delete Personal Information we have collected about you, subject to certain exceptions permitted by law. How deletion interacts with published content is described below.

3. Right to Correct: You may request that we correct inaccurate Personal Information we maintain about you.

4. Right to Opt-Out of Sale or Sharing: We do not sell your Personal Information and do not share it for cross-context behavioral advertising. If this practice ever changes, we will update this Policy and provide the required opt-out mechanism before doing so.

5. Right to Limit Use of Sensitive Personal Information: You may request that we limit our use of your Sensitive Personal Information to the purposes disclosed in this Policy.

6. Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.

To exercise any of these rights, please contact us or email hello@amplife.co. We will respond to verifiable consumer requests within the timeframes required by applicable law.

Rights in consumer health data (such as those under Washington's My Health My Data Act) are described in the Amplife® Consumer Health Data Privacy Notice.

How Deletion and Consent Withdrawal Work

Deletion requests and consent withdrawals operate on a going-forward basis:

• We will unpublish your Cause Page and stop new uses of your content within a reasonable period after your request. An individual (or their parent or guardian) may likewise withdraw consent for future use of that individual's event media at any time.

• Content already published or distributed before your request (for example, a social media post or printed material published while consent was in effect), and records we are legally required to keep (such as tax records), may be retained as described in the Participation Agreement.

• Where content or records are retained, they are held in an internal archive; public display ends.

• Withdrawal does not undo uses that occurred while consent was in effect.

To make a deletion or withdrawal request, contact us or email hello@amplife.co.

Knowledge and Consent

We collect Personal Information about you, from you, or from third parties you authorize us to collect such information from, only when you voluntarily provide it or authorize us to collect it. Typically, we will seek consent for the use or disclosure of your Personal Information at the time of collection. Where we ask for consent to collect disability or health information, we ask for it separately from any other terms, and declining never changes the price or availability of our products or Services.

You may withdraw consent at any time, on a going-forward basis, as described in "How Deletion and Consent Withdrawal Work." To withdraw your consent, contact us.

We will not, as a condition of the supply of a product or Service, require you to consent to the collection, use or disclosure of information beyond that required to fulfill the explicitly specified and legitimate purposes for which the information is being provided.

Use or Disclosure for Marketing Purposes

If you have not opted out of receiving marketing materials, we may use (but will not disclose) your Personal Information to promote and market additional goods, services and special offers from us, our affiliates and/or our business associates, including by means of direct marketing. We never use disability or health information for advertising.

Where your Cause has consented to be featured in Program marketing (for example, through your Cause Page stories or event media), that use is governed by the Participation Agreement and the recorded consent choices of the individuals involved, and consent can be withdrawn going forward at any time.

You can choose not to allow us to use your Personal Information for direct marketing purposes by contacting us.

Cookie Policy

When you visit our website, we place an alphanumeric identifier text file called a "cookie" in the browser directory of your computer's hard drive to enable our systems to recognize your browser and to provide features and storage of your preferences in the Cause Portal. A cookie is a small piece of information that a website can store on your web browser and later retrieve.

We use the following types of cookies:

• Strictly necessary cookies: Required for the Website and Cause Portal to operate. These are essential to core Site functionality and are not subject to opt-out.

• Functional cookies: Enable personalized features and preferences. You may turn these off through the "Manage preferences" link in our cookie banner or in your browser settings.

• Analytics cookies: Help us understand how visitors use the Website so we can improve it. This information is used in aggregated form. You may opt out at any time through the "Manage preferences" link in our cookie banner.

The Website does not use advertising or ad-platform pixels.

We also work with third-party analytics providers who use cookies to collect traffic data. These providers act as our service providers under written contracts that limit their use of the information to providing services to us. This information is used in aggregated and anonymized form to analyze usage of our Website and to improve the operation of our Website, Services and business generally.

If you choose to block cookies through the cookie banner or your browser, some pages of the Website may not function properly. For more information on managing cookies, visit www.allaboutcookies.org.

How We Protect Your Personal Information

We make commercially reasonable efforts to ensure that Personal Information collected in the course of you accessing or using the Amplife® Love Program, Website, or Services is protected against loss, theft and unauthorized access. This protection applies in relation to information stored in both electronic and hard copy form.

We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input. We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of Personal Information (including Sensitive Personal Information). Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.

Tax identification information (W-9 data) is subject to enhanced access controls and is accessible only to personnel with a direct operational need to process Donation disbursements or tax filings. Disability and health information shared in applications is likewise restricted to personnel who need it to review applications and administer the Program.

Data Breach Notification

In the event of a data breach affecting your Personal Information, we will notify affected individuals without unreasonable delay and within any timeframe required by applicable law. Our notice will describe the nature of the incident and the categories of information involved, and will provide steps you can take to protect yourself. Notification will be provided to the email address associated with your Cause Account; where email is unavailable, we will use an alternate contact method permitted by law. Where required, we will notify relevant regulatory authorities within the timeframes specified by law. We require our service providers to notify us promptly of any breach affecting your Personal Information.

Children and Personal Information

Our Website and Services are not directed to children under the age of 13, and we do not knowingly collect Personal Information from children under 13. If we learn that a child's Personal Information was collected without appropriate parental authorization, we will delete it as soon as possible.

We do not sell or share the Personal Information of any consumer, and we would never sell or share the Personal Information of a consumer under 16 without the affirmative opt-in consent the CPRA requires (the consumer's own consent for ages 13 to 15, or a parent or guardian's consent under age 13).

Participation in the Amplife® Love Program as a Cause's Official Representative is limited to individuals 18 years of age or older. Minors may appear in event media only under the consent and child-safety process described in the applicable Participation Agreement, with verified parent or guardian consent and recorded consent choices, and a parent or guardian may withdraw that consent at any time as described in "How Deletion and Consent Withdrawal Work."

If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at hello@amplife.co to request deletion.

Links to Third-Party Sites

The Website may offer links to other third-party websites. We are not responsible for how such third parties collect, use or disclose your Personal Information. It is important to familiarize yourself with their privacy policies before providing them with your Personal Information.

Retention of Your Personal Information

We retain your Personal Information for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws. The following general retention periods apply:

• Tax documentation (W-9, 1099) and transaction and Donation records: Retained for a minimum of 7 years in accordance with IRS regulations. This 7-year period applies to tax and payment records only.

• Cause Account data: Retained for the duration of your participation in the Program and for a reasonable wind-down period afterward, except for records we must keep longer to satisfy legal obligations (such as the tax records above).

• Cause stories, Cause Page content, and likeness media: Retained while published with consent. If consent is withdrawn or deletion is requested, we unpublish and stop new uses as described in "How Deletion and Consent Withdrawal Work," and any retained copies are held in an internal archive as described in the Participation Agreement. These materials are not retained under the 7-year tax rationale.

• Event, appearance, and consent records: Retained for as long as the associated media is retained, and as needed to demonstrate that consent choices were honored.

• Marketing and communication preferences: Retained until you withdraw consent or request deletion, subject to legal exceptions (we keep opt-out records so we can continue to honor them).

Your consent to the purposes described in this Privacy Policy remains valid after termination of our relationship with you for the periods stated above, subject to your withdrawal rights.

International Transfers of Personal Information

Amplife® is based in the United States. We use third-party service providers that may process and store your Personal Information on servers located in the United States and other countries. If you are accessing the Website from outside the United States, please be aware that your Personal Information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence.

For individuals in the EEA or UK, transfers of Personal Information to countries not deemed adequate by the European Commission are protected by appropriate safeguards, including data processing agreements with our service providers that incorporate the Standard Contractual Clauses or other transfer mechanisms approved under applicable data protection law. For more information, contact us at hello@amplife.co.

Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy from time to time to reflect changes in legal or regulatory obligations or changes in the manner in which we deal with Personal Information. We will provide at least 30 days advance notice of any material change by email to the address associated with your Cause Account and/or by posting notice on our Website, consistent with Section 10 of the Participation Agreement. Non-material changes may be made without advance notice. The Privacy Policy posted on this Website at any given time shall be deemed to be the Privacy Policy then in effect. Prior versions are available in our version history.

Correcting or Updating Your Information

You can help us maintain the accuracy of your Personal Information by notifying us of any changes. You may contact us to request access to, correction of, or an update to your Personal Information.

On your Cause Portal, you can access your Personal Information, including name, email, communications and personalized preferences, payment settings, and email notification settings.

Social Platforms Authentication and Data

We connect with third-party social platforms, for example, Google, YouTube, Facebook, and Instagram (collectively, "Social Platforms"), when you authorize us to access your data on those platforms. We use authorized Social Platform data only to power Amplife® Love features and as described in this Policy.

Google API Services: Amplife®'s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including its Limited Use requirements. Features that use YouTube API Services are also subject to the YouTube Terms of Service and the Google Privacy Policy.

You can revoke Amplife®'s access to your data at any time through the relevant platform's own app and security settings, and you can request that your authorized data be deleted from our systems by contacting us. Note that revoking such authorizations may limit or eliminate certain functionality in our Services.

Each Social Platform's own terms of service and privacy policy govern how that platform handles your information, including any purchases made through Amplife® shops hosted on that platform. Please review them on the platform's website before connecting your account.

Contacting Amplife®

For questions about this Privacy Policy, our privacy practices, or how a third-party service provider is acting on our behalf, or if you believe that we have failed to adhere to this Privacy Policy, you may contact us, email hello@amplife.co, or write to AMPLIFE LLC, P.O. Box 4041, Antioch, CA 94531.

Amplife® takes your privacy questions seriously. Our team reviews your inquiry to determine how best to respond. We aim to respond to all substantive contacts within seven days. We may require additional information or let you know that we need more time to respond. Requests to exercise privacy rights are answered within the timeframes required by applicable law.

Where your complaint indicates an improvement could be made in our handling of privacy issues, we will take steps to make such an update at the next reasonable opportunity. If you raise a privacy issue with us, we will review the issue and take reasonable corrective steps.

You may at any time, including if you are not satisfied with our response, refer your complaint to the applicable regulatory authority.