Last Updated: July 15th, 2026

This Privacy Policy describes how AMPLIFE LLC, a California limited liability company ("Amplife®", "we", "us", or "our"), collects, uses, and discloses your Personal Information when you visit or make a purchase from amplife.co and its subdomains, including account.amplife.co and love.amplife.co (together, "the Site").

Because Amplife® serves the disabled community, some information you may choose to share with us relates to health. We hold that information to a higher standard. Our Consumer Health Data Privacy Notice, linked in the footer of every page, explains those additional protections and applies alongside this Privacy Policy.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by email at hello@amplife.co or by mail using the details provided below:

AMPLIFE LLC, PO Box 4041, Antioch, CA 94531, United States

Collecting Personal Information

When you visit the Site, we collect certain information about your device and your interaction with the Site, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device, as well as information necessary to process your purchases. As you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual as "Personal Information".

We collect Device Information using the following technologies:

• "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit https://www.allaboutcookies.org.

• "Log files" track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring and exit pages, and date and time stamps.

• "Web beacons", "tags", and "pixels" are electronic files used to record information about how you browse the Site. We do not use third-party advertising pixels or tags on the Site; go to the "Advertising" section below.

Device information

• Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

• Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, or tags.

• Disclosure for a business purpose: shared with our service providers.

• Personal Information collected: version of web browser, IP address, time zone, cookie information, what pages or products you view, search terms, and how you interact with the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and PayPal), email address, and phone number. We refer to this information as "Order Information".

Order information

• Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information relating to our products or services.

• Source of collection: collected from you.

• Disclosure for a business purpose: shared with our service providers, and with the vendor of record only as needed to fulfill and support your purchase (go to the "Sharing Personal Information" section below).

• Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Customer support information

• Purpose of collection: to provide customer support.

• Source of collection: collected from you.

• Disclosure for a business purpose: shared with our service providers.

• Personal Information collected: name, email address, phone number, and order number.

Preference and personalization information

• Purpose of collection: with your consent, to personalize your experience on the Site, including product recommendations, homepage content, and communications tailored to the disability categories, accessibility needs, and interests you have chosen to share with us.

• Source of collection: provided by you, through your affirmative opt-in, during account setup, in sign-up forms, quizzes, or email preferences, or updated in your account settings. Each collection point includes an in-context notice explaining that this information is optional, treated as sensitive, used only to personalize your Amplife® experience, and can be changed or deleted at any time.

• Disclosure for a business purpose: not shared with third parties for advertising purposes. Used solely within our platform and communications.

• Personal Information collected: disability categories, accessibility needs, interests, and communication preferences. This information is Sensitive Personal Information (go to the section below) and is treated as consumer health data under the laws of some states; our Consumer Health Data Privacy Notice applies to it.

Purchases through Amplife® shops on social platforms

If you purchase through an Amplife® shop hosted on a social platform, that platform is the point of sale and collects your purchase information under its own privacy policy. We receive the order information needed to fulfill and support your order, and this Privacy Policy governs our handling of what we receive.

As used in this Privacy Policy, "Personal Information" refers collectively to Device Information, Order Information, Customer Support Information, and Preference and Personalization Information.

Sensitive Personal Information

We collect the following categories of Sensitive Personal Information as defined under applicable law:

• Payment card data;

• Bank account numbers, where you provide them (for example, vendor payout accounts, or a refund that cannot be returned to the original payment method);

• Tax identification information, such as Social Security numbers and Employer Identification Numbers submitted via IRS Form W-9 for vendor accounts;

• Where you choose to provide it, disability categories, accessibility needs, and other health-related information, including the HSA/FSA payment and Letter of Medical Necessity information described below.

We collect Sensitive Personal Information solely to fulfill the purposes described in this policy, including processing transactions and meeting IRS reporting obligations. We do not use Sensitive Personal Information for advertising, and we do not sell or share it. With your consent, we use health-related preference information you volunteer solely to personalize your experience on our Site; we never disclose it for advertising, and you may withdraw consent and delete it at any time in your account settings or by contacting us.

You have the right to request that we limit our use and disclosure of Sensitive Personal Information to the purposes described in this policy. To exercise this right, please contact us at hello@amplife.co or visit our CCPA Opt-Out page.

HSA/FSA Payments and Letters of Medical Necessity

If you choose to pay with HSA or FSA funds, your payment is processed by Gale (Gale Payments, Inc.), our HSA/FSA payment partner. Eligibility flags shown on listings and at checkout follow the industry-standard SIGIS Eligible Products List and applicable IRS rules. Gale validates eligibility signals and processes the payment, and where a Letter of Medical Necessity is required, Gale facilitates it through its licensed telehealth partners. Final eligibility and reimbursement decisions always rest with your health plan.

The eligibility and transaction signals connected to this process are health-related information. We treat them as Sensitive Personal Information and consumer health data, we share them only with Gale and the service providers needed to complete your payment, and we never use them for advertising. Gale's handling of your information is governed by Gale's own privacy policy. Our Consumer Health Data Privacy Notice describes this flow in more detail.

How We Use Your Personal Information

We use the Order Information we collect to fulfill any orders placed through the Site, including processing your payment information, arranging for shipping, and providing you with invoices and order confirmations. Additionally, we use Order Information to:

• Communicate with you about your order;

• Screen our orders for potential risk or fraud; and

• When in line with the preferences you have shared with us, provide you with information relating to our products or services.

We use Device Information to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site by generating analytics about how customers browse and interact with the Site and to assess the success of our marketing efforts.

We use Preference and Personalization Information, with your consent, to customize your experience on the Site and in our communications, such as showing you products and content relevant to the disability categories, accessibility needs, and interests you have chosen to share with us. This personalization is first-party only. We do not share your preference information with third-party advertising networks, and we do not use it to show you ads on other websites. You can withdraw your consent and delete this information at any time in your account settings.

How We Protect Your Personal Information

We use Secure Sockets Layer (SSL) encryption to protect information you transmit to us, including payment and account information. We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of your Personal Information. Our security procedures mean that we may occasionally request proof of identity before disclosing personal information to you. While we take commercially reasonable measures to protect your data, no method of transmission over the Internet is 100% secure.

Sharing Personal Information

We share your Personal Information with service providers who help us provide our services and fulfill our contracts with you. These service providers include, by category:

• Our e-commerce platform provider;

• Payment processors, and our HSA/FSA payments provider (Gale);

• Shipping and fulfillment partners;

• Email and SMS communications providers;

• Our customer relationship management (CRM) provider;

• Our affiliate tracking provider;

• On-site search and merchandising tools; and

• Analytics providers.

Service providers are permitted to use your Personal Information only to perform services on our behalf and are required to protect it in accordance with applicable law.

Vendors receive only the order information needed to fulfill and support your purchase and are contractually prohibited from using it for their own marketing.

We do not sell your Personal Information. We do not share your Personal Information with third parties for cross-context behavioral advertising purposes, as those terms are defined under California law.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our rights.

If Amplife® is involved in a merger, acquisition, or sale of assets, your Personal Information may be transferred as part of that transaction. We will notify you before your Personal Information becomes subject to a different privacy policy.

Advertising

We do not run third-party advertising or retargeting on the Site, and we do not use third-party advertising pixels or tags (such as those offered by social media or search advertising platforms) on the Site. Personalization on Amplife® is first-party only, as described above. This is a deliberate choice. If you purchase through an Amplife® shop on a social platform, that platform's own collection is described in "Collecting Personal Information" above.

Minors

Purchases and accounts on the Site require you to be at least 18 years old or the age of majority in your jurisdiction. The Site welcomes everyone, and minors may shop through a parent or guardian. The Site is not directed to children under the age of 16, and we do not knowingly collect Personal Information from children under 16 in violation of the Children's Online Privacy Protection Act (COPPA) or applicable law. If you are a parent or guardian and believe your child under 16 has provided us with Personal Information, please contact us at hello@amplife.co to request deletion.

Do Not Sell or Share My Personal Information

Amplife® does not sell your Personal Information. Amplife® does not share your Personal Information with third parties for cross-context behavioral advertising, as that term is defined under the California Privacy Rights Act (CPRA). We do not discriminate against any user for exercising their privacy rights.

If you would like to exercise your opt-out right or submit a preference signal, please visit our CCPA Opt-Out page.

If you visit our website with the Global Privacy Control (GPC) opt-out preference signal or another legally recognized universal opt-out signal enabled, we will treat it as a request to opt out of the sale or sharing of your Personal Information for the device and browser you used to visit our website, consistent with applicable law.

Your Privacy Rights

All Users

You have the right to request access to or correction of the Personal Information we hold about you. You may also withdraw your consent to our use of your Personal Information at any time, subject to legal or contractual restrictions and reasonable notice. To exercise these rights, please contact us at hello@amplife.co.

California Residents (CPRA)

If you are a California resident, you have the following rights under the California Privacy Rights Act:

1. Right to Know: You may request disclosure of the categories and specific pieces of Personal Information we have collected about you, the categories of sources from which it was collected, the business purpose for collecting it, and the categories of third parties with whom we share it.

2. Right to Delete: You may request that we delete Personal Information we have collected about you, subject to certain exceptions permitted by law.

3. Right to Correct: You may request that we correct inaccurate Personal Information we maintain about you.

4. Right to Opt-Out of Sale or Sharing: We do not sell or share your Personal Information as defined under California law. If this changes, we will update this policy and provide a mechanism to opt out.

5. Right to Limit Use of Sensitive Personal Information: You may request that we limit our use of your Sensitive Personal Information to the purposes disclosed in this policy.

6. Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.

To submit a rights request, please contact us at hello@amplife.co or visit our CCPA Opt-Out page. We will respond to verifiable consumer requests within 45 days as required by law. If you wish to designate an authorized agent to submit requests on your behalf, please contact us directly.

Colorado, Virginia, and Connecticut Residents

If you are a resident of Colorado, Virginia, or Connecticut, you have the rights to access, correct, and delete your Personal Information, to obtain a portable copy, and to opt out of targeted advertising, sale, and certain profiling (we do none of those three). We obtain your consent before processing sensitive data, including the disability, accessibility, and health-related information described above. If we decline to act on a rights request, you may appeal by replying to our response with the word "Appeal" or by emailing hello@amplife.co with the subject line "Privacy Appeal". We will respond to your appeal within the period your state's law requires and explain the outcome. If your appeal is denied, you may contact your state Attorney General.

Washington and Nevada Residents (Consumer Health Data)

Our Consumer Health Data Privacy Notice, linked in the footer of every page, describes your rights in consumer health data, including the rights to access, withdraw consent, and delete, and our appeal process.

EEA and UK Residents (GDPR)

If you are a resident of the European Economic Area or the United Kingdom, we process your Personal Information under the following lawful bases:

• Your consent;

• The performance of the contract between you and us;

• Compliance with our legal obligations;

• To protect your vital interests;

• To perform a task carried out in the public interest; and

• For our legitimate interests, which include fraud prevention, improving site performance and user experience, and communicating with existing customers about our products and services, provided these interests do not override your fundamental rights and freedoms.

If you are a resident of the EEA or UK, you have the following rights:

• Right to access the Personal Information we hold about you

• Right to correct inaccurate Personal Information

• Right to erasure of your Personal Information

• Right to restrict our processing of your Personal Information

• Right to object to our processing of your Personal Information

• Right to data portability

• Right to withdraw consent at any time where processing is based on consent

• Right to object to processing based solely on automated decision-making that has a legal or otherwise significant effect on you

To exercise any of these rights, please contact us at hello@amplife.co. You also have the right to lodge a complaint with the relevant data protection authority in your country.

Automatic Decision-Making

We do not engage in fully automated decision-making that has a legal or otherwise significant effect on you.

We use limited automated decision-making to prevent fraud that does not have a legal or significant effect on you. This includes:

• Temporary blocking of IP addresses associated with repeated failed transactions. This block persists for a short number of hours.

• Temporary blocking of credit cards associated with blocked IP addresses. This block persists for a short number of days.

Retention of Your Personal Information

We retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected and to comply with applicable laws. The following general retention periods apply:

• Account and order data: retained for the duration of your account and for 7 years following your last transaction, to satisfy applicable legal and tax recordkeeping requirements.

• Payment card data: retained only as long as necessary to complete the transaction and for fraud prevention purposes, in accordance with PCI-DSS requirements.

• Bank account information: retained only as long as needed to make the payments or refunds it was provided for and to satisfy legal recordkeeping requirements.

• Tax identification information (W-9, 1099): retained for a minimum of 7 years in accordance with IRS regulations.

• Customer support records: retained for 3 years following resolution of the support request.

• Preference and personalization data (including disability categories, accessibility needs, and related health information): retained only while your account is active or until you delete it, whichever comes first. You may update or delete this information at any time in your account's preferences settings, and we complete deletion requests within 30 days. We also review this data at least every two years and delete what is no longer needed for the personalization you asked for. Deletion mechanics for consumer health data are described in our Consumer Health Data Privacy Notice.

International Transfers of Personal Information

Amplife® is based in the United States. We use third-party service providers, including our e-commerce infrastructure provider, that may process and store your Personal Information on servers located in the United States and other countries. If you are visiting the Site from outside the United States, please be aware that your Personal Information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence.

For users in the EEA or UK, transfers of Personal Information to countries that are not deemed adequate by the European Commission are conducted under appropriate safeguards, including Standard Contractual Clauses or other transfer mechanisms approved under applicable data protection law. For more information about the transfer mechanisms applicable to your data, please contact us at hello@amplife.co.

Data Breach Notification

In the event of a data breach that affects your Personal Information, we will notify affected individuals in accordance with applicable state and federal law. Where required, we will notify relevant regulatory authorities within the timeframes specified by law. Notification will be provided to the email address associated with your account unless a different method is required by applicable law.

Cookies

A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, and social media or content cookies. Cookies improve your browsing experience by enabling the website to remember your actions and preferences, such as login status and region selection, so you do not have to re-enter that information each time you return to the Site or navigate between pages.

We use the following categories of cookies:

• Strictly necessary cookies: Required for the Site to operate. These are essential to core Site functionality and are not subject to opt-out.

• Functional cookies: Enable personalized features and preferences. You may disable these in your browser settings.

• Performance cookies: Help us understand how visitors use the Site so we can improve it. This information is aggregated and anonymous.

We do not use advertising cookies or third-party advertising pixels on the Site.

The length of time that a cookie remains on your computer or device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing. Persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Note that removing or blocking cookies may affect your experience on the Site and certain features may not function as intended. For more information on how to modify your browser settings or manage cookies, visit www.allaboutcookies.org.

Do Not Track

There is no consistent industry standard for responding to "Do Not Track" browser signals, so we do not alter our data collection practices in response to a Do Not Track signal. However, we do honor the Global Privacy Control (GPC) opt-out preference signal and other legally recognized universal opt-out signals as described in the "Do Not Sell or Share My Personal Information" section above.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will provide at least 30 days advance notice of any material change by email to the address associated with your account and by posting notice on our Site, except where a change is required by law or necessary to protect users, in which case we will provide notice as soon as reasonably practicable. Non-material changes may be made without advance notice. Your continued use of the Site following the effective date of any change constitutes your acceptance of the updated policy. Prior versions are available in our version history.

Complaints

If you would like to make a complaint, please contact us by email or by mail using the details provided under "Contact" above. If you are not satisfied with our response, you have the right to lodge your complaint with the relevant data protection authority.

Questions about this Privacy Policy should be sent to us at hello@amplife.co or by mail to:

AMPLIFE LLC, PO Box 4041, Antioch, CA 94531, United States